People fall in love with brands, trust them and believe in their superiority, returning as loyal customers time and time again. Branding is the art of understanding how to influence the perception of a brand’s value. It’s this perception that will directly affect its success, regardless of whether it’s an established business, a start-up, a product or an individual.
Perception -> Behavior -> Performance
In a nutshell, branding is the personification of identifying and communicating a company’s personality. A well thought out branding strategy will be harmoniously aligned to build your companies vision, embody your company’s values and culture, and reflect a deep understanding of your customers’ needs and perceptions.
Brand identity is tangible and appeals to the senses – you can see it, touch it, smell it, hear it etc. A strong and coherent brand will stand for something, unify a company internally and differentiate it externally, and will embody everything from a million-pound advertising campaign to the way the phone is answered or a Twitter account run.
It would, therefore, make good commercial sense to generate a positive emotional connection with new customers, establish a strong brand affiliation and convert them into loyal brand ambassadors.
Has your company transformed over several years and your brand in need of refreshment? Are you a new start-up company looking to break into a competitive market place? Perhaps you’re struggling to resonate with a desired target group? Do you know how customers really perceive your brand?
Brands 4 Learning are here to help, with our unique blend of Design, Marketing and Management competencies, we really do excel in creating tailor made services and guidance for successful brand development and integration.